You’ve picked a name, recorded your first episode, and you’re feeling pretty good about it. Now what? It’s time to post your podcast and let the world hear your voice! Publishing your podcast and promoting it on social media is easier than you might think. I’m here to walk you through the process of how to post your podcast without breaking a sweat. And don’t worry if editing isn’t your thing—it’s not mine either! My podcast, Hey Y’all, It’s Evelyn, is totally unscripted, unedited, and uncensored, and it works for me. You can do it your way, too.
Publishing Your Podcast: Getting It Out There
Before diving into social media promotion, let’s talk about how to actually post your podcast. In an earlier post, we covered equipment, from budget-friendly options (like recording directly on your phone) to higher-end setups. Now, once you’ve got your episodes ready, it’s time to choose a platform to upload your content.
Publishing your podcast is easier than you might think, and there are plenty of platforms to help you get started. Spotify for Podcasters is a popular choice, but it’s not your only option. Other platforms like Riverside, Podbean, Buzzsprout, and Libsyn are great for hosting your episodes and distributing them to apps like Spotify, Apple Podcasts, and Google Podcasts. Each platform has its perks. Some are free to post your podcast, while others offer premium features like advanced analytics or monetization tools. Pick the one that feels right for your goals and budget.
Once you’ve got your hosting platform set up, it’s time to post your podcast and get your episodes live. Start by uploading your audio file, adding a title, and crafting an engaging episode description that lets listeners know what to expect. Some platforms, like Spotify for Podcasters, handle distribution for you, while others might require you to submit your podcast manually to directories like Amazon Music or Stitcher. Either way, the process is fairly simple. Just upload, fill in the details, and hit publish. Just like that, your podcast is officially out there for the world to enjoy!
Since I currently use Spotify for Podcasters, now renamed Spotify for Creators, here’s a quick overview of how to post your podcast on the platform.
1. Sign up for a hosting platform: Go to Spotify for Podcasters or another platform of your choice and create an account.
2. Upload your podcast episode: Use their easy-to-follow instructions to upload the audio file of your episode.
3. Add show notes and episode descriptions: This is where you can engage your listeners with a quick summary of what to expect.
4. Submit it to directories: Spotify automatically distributes your podcast, but other hosting services might require you to manually submit it to platforms like Apple Podcasts and Google Podcasts.
5. Hit publish! Just like that, your podcast is live.
Now that you have learned how easy it is to actually post your podcast, let’s talk about the next steps in getting your voice heard. Promoting your podcast.
Promoting Your Podcast on Social Media
Posting your podcast is just the beginning. Now it’s time to get people to actually listen to it! Social media is your best friend here, whether you’re a total newbie or a content creation pro. Platforms like Instagram, Facebook, TikTok, and even X (you know, Twitter’s fancy new name) are where your audience hangs out, so that’s where your podcast needs to shine.
First, think about how you’re going to show up online. If you’ve already got a decent following on your personal accounts, you can absolutely use those to share your podcast. But sometimes starting fresh is the way to go. Creating accounts just for your podcast, using your podcast’s name, of course, gives you a clean slate to focus entirely on your episodes and audience. Plus, it looks super professional and gets your podcast name out there. And let’s face it, who doesn’t love a good excuse to start a new Instagram account?
Once your accounts are set up, it’s time to let the world know you’ve arrived. Share fun teaser clips from your episodes, post behind-the-scenes pics of your recording setup (messy desks and all), and maybe even create a Reel or TikTok showing how you came up with your podcast name. You don’t need to reinvent the wheel. Tools like Headliner make it easy to whip up content that looks polished even if you’re still in your pajamas. Just don’t forget to sprinkle in some hashtags like #PodcastLife or #WomenWhoPodcast to help people find you.
And here’s a pro tip from me that will help you save loads of time: scheduling tools like SmarterQueue. It’s like your personal social media assistant, letting you plan posts ahead of time so you’re not scrambling to remember to promote your new episode. You can even set up recurring posts to keep older episodes in the spotlight. This way, you’re free to focus on what you do best—recording and, of course, finding the next big thing to talk about. When you post your podcast and promote it consistently, you’ll build momentum, and soon, your audience will be hitting that “subscribe” button like it’s second nature.
Be Active in Podcast Communities
Social media isn’t just about blasting out your own content. It’s about creating a community. Join Facebook groups, Reddit threads, and Instagram hashtags like #podcastlife or #womenwhopodcast to meet other creators who share your passion. These spaces are goldmines for swapping advice, trading tips, and building friendships with people who get the podcasting grind. Comment, like, and share posts from your fellow podcasters and create a community that lifts each other up.
And hey, don’t forget about the podcasts you already love listening to! Share their episodes, leave thoughtful comments, or even give them a shoutout in your own content. Little gestures like this not only help you connect with other creators but also show your audience that you’re a part of the larger podcasting world. Finding your tribe is key. They’ll hype you up, share your stuff, and be there to cheer you on as your podcast grows.
Cross-Promote on Different Platforms
Your podcast needs to be where your audience is, which means promoting across various platforms. Don’t be afraid to experiment. For example, you might create short clips for TikTok or Instagram reels. Tweet quotable moments from your episodes, or share some behind the scenes pics on Facebook and Instagram. The more places your podcast is visible, the easier it is for people to find it. And once they do, they’ll keep coming back for more.
Pro Tip: Don’t reinvent the wheel! A single piece of content can go a long way if you use it wisely. For example, create a short clip from your podcast and share it on TikTok, Instagram, and YouTube Shorts. Take a behind-the-scenes photo, add a catchy quote, and post it to Facebook, Twitter, and Pinterest. Repurposing the same content across multiple platforms saves time and helps you reach a wider audience without doubling your workload.
Post Your Podcast Consistently
One of the most important tips I can give is to be consistent. Whether it’s once a week or once a month make sure you post your podcast regularly. Having a regular set schedule gives your listeners something to look forward to, and they’ll make it a habit to tune in. Sticking to a routine helps your show grow organically.
For my podcast, Hey Y’all, It’s Evelyn, I record episodes once a week without a set script, which makes it easier for me to stay consistent. Because I don’t spend hours editing, I publish episodes on a weekly schedule, and this helps keep my audience engaged. They know that on Wednesday they can tune in and listen to a new episode.
If you need to take a break from posting, always let your listeners know. Life happens, and sometimes we all need a pause. Recently, I took a digital detox and stepped away from my podcast and social media for a bit. It was a much-needed reset!
Whether you’re taking an extended vacation or something unexpected disrupts your schedule, keeping your audience in the loop is key. If it’s a planned break, mention it in your podcast episodes. For sudden changes, a quick update on your social media accounts works just fine. This way, your listeners stay informed and feel connected, even during times times we you can’t post your podcast.
What’s Next?
Now that you know how to post your podcast and get it out there on social media, you’re well on your way to building an audience. If you missed the first two posts in this series, be sure to check them out for all the details on starting your podcast and how to do it on a budget. This is just the beginning, and the more you put into it, the more you’ll get out of it!
For more tips on podcasting and content creation, head over to our content creation section where we dive deeper into everything you need to grow your brand. In the meantime, keep sharing your podcast, stay consistent, and don’t forget to have fun with it! And hey, if you haven’t yet, check out Hey Y’all, It’s Evelyn to hear how my unscripted podcast comes to life, no editing, just real talk.
